Strategic decision making is urgently required in SEO as a method compatible with one website may not work with another. Webmasters should combine CMS features with their solid SEO knowledge.

For instance, a webmaster sells a cut-off jean shorts in a number of colors. Here a question arises whether he should combine authority onto one web page or he’d better prepare separate URLs for every color. As for a domain with high authority it may have one web page for Cut-Off Jean Shorts while a website with low authority should have separate pages for every color. A website representing a major brand and having a top-flight external link profile can rely on one URL.

If a webmaster’s product pages receive significant off-site links, then exhibiting the different color options on a single URL will probably combine link authority. The matter is that combined authority can make jean shorts rank for specific color searches and in general it will ensure a proper optimization for colors and multiple keywords.

To ensure a solid social media presence or conduct a promotional campaign one needs to use a single URL. As for webmasters lacking authority advantages, they should optimize separate pages as well as URLs for every color. The benefit of making separate URLs is that they enable webmasters to enhance relevance. Perhaps it makes sense to attach colors to the title and H1 tag.

Webmasters shouldn’t be concerned only with optimizing their website for a narrow set of keywords or search queries. They should pay attention to how their website operates in general. It’s advisable to look for efficient ways to present content.

Despite these recommendations it’s up to a webmaster to grow traffic, sales and rankings, so new approaches need to be found.    

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