Jul 26th

Google’s Mobile App Analytics for Mobile Apps

Google App Analytics

Google has offered a free web service to websites and blog owners. The Google Analytics generates awesome data about visitors of the site. When a visitor logs in, information such as the country of the visitor, the operating system used and the keyword used to find the site will be generated. Google Analytics is the most popular website statistics service currently being used.

The ever growing popularity of mobile devices has caused people to use mobile apps more than the web.  Good news to mobile device users. To keep up with the changing times, Google has introduced Google Analytics app for Android and iOS based mobile devices. Called the Mobile App Analytic, this free tool that is being released in beta is specifically designed to generate three things – data on who is using the apps, how the apps is being used and if the usage will result to a sale.

The app for Android is actually a simplified version of the Google Analytics service for desktops. The real time data will show the site’s active traffic. A graph will allow the user to view the site’s daily visitors, the conversion rates, the average duration of sessions and the number of screens accessed during the session.

Flurry Analytics’ stats showed that interests of consumers have shifted from web surfing to using mobile apps. Popularity of desktops and notebooks was eclipsed by the ever growing demand for smartphone and tablets. Flurry stats showed that on the average, 9% more time are spent by consumers using mobile apps. This has motivated Google to come up with a Google analytics version for mobile devices.

Presently, Google charges no fee for the service. Unlike Google analytics, Mobile Apps Analytic does not have a premium version. But who’s to say that Google would not charge for it in the future especially when developers have become too dependent for the information the apps generates?

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