According to the report of Baidu, the largest search engine in China, during the recent quarter the company gained a 2.8bn yuan ($436m; £282m) revenue. Its profits lifted up to 60% throughout that period of time and came up to 5.5bn yuan.

Being the world’s largest Internet market with around 500 million users in China, Baidu, with its almost 80% coverage of the Chinese online search, draws the advertisers’ attention.

Such power gives Baidu a possibility to gain more well-off investors. The number of Internet users in China still grows and companies are ready to pay large sums to online search marketers to gain more potential customers. In such case Baidu increases its profit with the rise of advertisers’ bids on its services.

The Baidu report also claims that number of  customers, that placed their advertisement on the search engine during the last quarter, rose on more than 18% over against the previous year.

But company forges ahead and tries to vary its potential spheres of trade. Last year Baidu developed a low-cost smartphone to access the sector of mobile devices and gain the clients who get connected to the Internet via mobile phones.

The Baidu chairman and chief executive Robin Li expressed company’s hope for faster growth in future. Baidu, according to his words, will develop the sector of mobile Internet to keep their customers with them. He also hopes that Baidu will continue the growth of the Internet search to optimize their clients’ sales potential and help them to get revenue with more developed search features.

Related Posts

• A Beginner’s Guide to Baidu
• Semantic Search from Baidu and Google
• Importance of search engines and SEOs
• Social Search: A Friend or a Threat to Google?